PARANOID parents fearing child abductions are turning to CSI-style identity kits for peace of mind.

A Gold Coast company is gaining national attention after reporting sales of 300 Find Me Safe child identity kits each week.

The kits contain a DNA sample bag for hair and skin follicles, a handwriting sample card and a police-quality fingerprinting technology.

The product is designed for families who fear their child become one of the 35,000 people reported missing each year in Australia.

Talei Crowson, 9 years, with her mother Mirini Crowson and the Find Me Safe kit. Pic: Brendan Radke

Local designer Adam Fairhead said the kit, which retails for $12.95, was 'insurance' for parents to produce to authorities if their child ever went missing.

Since the Isle of Capri company officially launched three months ago he said several hundred kits were being sold each week to parents in every State and territory in Australia.

''We hope no-one ever has to use this product but without something like this parents are powerless if the worst happens,'' he said.

The kit is the latest item in a long-line of child ID products which have popped up across the world in recent years in the wake of high profile international missing children cases including Madeleine McCann.

The items range from the practical to the bizarre with parents able to purchase identification cards, beeping locator devices, teeth imprint kits and personalised temporary tattoos.

The advent of yet another kit has drawn ire from parenting experts who claim the products are a 'peace-of-mind' placebo.

Common sense parenting author Maggie Dent said the concept was 'bunkum'.

''Instead of making up insurance plans we need to be teaching our children how to develop a strong sense of personal safety and to listen to their instincts,