Kate McCann, in front of an appeal to find
Nicola Grobler, outside the Bullring
A MISSING Birmingham teenager was found on the day her image was
used to help launch a new campaign to locate runaways.
Fourteen-year-old Nicola Grobler was discovered today, as Kate
McCann, the mother of Madeleine posed in front of a
picture of her at the Bullring.
Nicola was last seen when she left her home in Millbrook Drive,
Northfield, on June 7. She was later seen in the city
centre talking to two men.
West Midlands Police revealed she had been found but no more
details were available.
The breakthrough came on the day Mrs McCann launched a national
campaign to find missing people.
A network of billboards will publicise the cases of individuals
whose whereabouts are no longer known in major cities
running across rail and underground networks, on high
streets and in shopping centres.
The advertisements will include details of individual missing
people, creating awareness of the new number to call for
sightings – 116 000 – and harnessing the public’s help
to join the search.
Mrs McCann, a new ambassador for the charity Missing People, said:
“When your child goes missing you want the whole world
to stop and join the search.
“More than 250,000 people are reported missing each year in the UK,
worryingly they could fill the Olympic Stadium three
“Thankfully, campaigns like this can play a vital part in the
search. In May, two youngsters featured in the charity’s
‘Big Tweet for Missing Children’ were found safely.
“The search for Madeleine continues and I am delighted to lend my
support as an ambassador to this practical solution that
gives hope to families like mine.”
The value of advertising space donated by the outdoor advertising
industry was put at more than £1 million.
And around ten million adults are likely to see the images over the
summer when – thanks to the Olympics – Britain will be
at its busiest.
The campaign is organised by the Outdoor Media Centre, the trade
association for outdoor media owners, and produced by
Grand Visual, a production and creative technology