Kate McCann, whsoe daughter
Madeleine went missing in Portugal
Kate McCann is launching a nationwide campaign to find
The mother of missing Madeleine McCann is backing the
campaing which will see billboards around the country
publicising the cases of individuals whose whereabouts
are no longer known.
Appeals will be launched in major cities including
London, Birmingham, Manchester and Glasgow running
across rail and underground networks, on high streets
and in shopping centres.
The advertisements will include details of individual
missing people, creating awareness of the new number to
call for sightings - 116 000 - and harnessing the
public's help to join the search.
Kate McCann, a new ambassador for the charity Missing
People, said: "When your child goes missing you want the
whole world to stop and join the search.
"More than 250,000 people are reported missing each year
in the UK - worryingly they could fill the Olympic
Stadium three times over.
"Thankfully, campaigns like this can play a vital part
in the search. In May, two youngsters featured in the
charity's 'Big Tweet for Missing Children' were found
"The search for Madeleine continues and I am delighted
to lend my support as an ambassador to this practical
solution that gives hope to families like mine.''