"When your child goes missing you want the whole world to stop and
join the search. More than 250,000 people are reported
missing each year in the UK - worryingly they could fill
the Olympic Stadium three times over.
"Missing People assists the search by providing
publicity appeals that generate potentially vital
sightings and lines of enquiry. The charity's staff and
volunteers are an incredibly committed and conscientious
team doing an extremely valuable job. The search for
Madeleine continues and I am delighted to lend my
support as an Ambassador to the charity."
Everyone at Missing People welcomes Kate McCann as a new
Ambassador. In her new role, Kate will be working with
the charity, other Ambassadors
and Family Representatives to:
- Raise awareness and understanding of the 'missing' issue
- Help the charity to safely reconnect more people by promoting
116 000 - the new number for 'missing'
- Help to raise vital funds so that the search for every
missing person can continue
Our thanks go to Kate for so generously giving the charity her time
to read about Kate's first mission - launching a new way
to find missing people with the Outdoor Media Centre.
If your child went missing, wouldn't you want the whole world to
stop and look for them?
* £3 means we can launch a poster appeal
* £10 enables a volunteer to follow up a sighting
* £25 pays for us to start a nationwide publicity campaign
These practical solutions give hope to thousands of families and
play a vital role in safely reconnecting more missing
Give £3 by texting SEARCH to 70990. Give £10, £25, or another
amount, by calling Freephone 0800 MISSING (647 7464).
Donations will cost you £3 plus your usual network rate. The
charity Missing People will receive at least £2.93 of
This will help to provide a lifeline when someone disappears
including case publicity. We may contact you in the
future to update you on our work.